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Be it: Same old, same old
Published on 02/11/07
by Zac Echola
The Associated Press: AP Urges News Industry to Embrace Online
I’ve put a lot of thought into this in my young journalism career.
The methods of gathering news hardly change. Only the delivery mechanisms. We still go out and engage the community, ask questions. But we now have amazing opportunity to really listen to our audience. That’s the “institutional arrogance” that Curley is talking about. I’m saying this at my own risk: This entire industry may not really be listening while we communicate.
As aggregators and producers of information (news or otherwise), we can only benefit by being closer to our communities, online or off. The Web is most valuable when it provides a gathering point for discussion. That discussion can be about products (Amazon and eBay), humorous news (Fark.com) or video (YouTube, Vimeo, and a million other sites). The Web is just another bar, another softball field, another book club.
The beauty of the Web, in my eyes, is that it lowers the bar for anyone to produce media, to share their thoughts and expertise on any topic with anyone who happens across their site. That isn’t competition, that’s opportunity to listen to and engage our audience, on a one-to-one level and on a global scale at the same time.
The best we can do is facilitate and become a part of the discussions going on in our communities.
Same as always.
The end. Or is it?
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Tags: associated press, newspapers, online journalism, web