Comments on: Show me the money http://blog-o-blog.com/03/11/2008/show-me-the-money/ is muffin but trouble Wed, 23 Dec 2009 14:12:42 +0000 http://wordpress.org/?v=2.9 hourly 1 By: Rick http://blog-o-blog.com/03/11/2008/show-me-the-money/comment-page-1/#comment-562 Rick Mon, 03 Nov 2008 20:31:18 +0000 http://blog-o-blog.com/?p=157#comment-562 The main thrust of it isn't that advertising is changing. There will always be people trying to convince other people to buy stuff. It's a matter of how to present it in a matter that is controlled, focused, and relevant. So many papers (and other outlets, I suppose) have it ingrained that you make money by packaging ads with your content. When you're the only one producing content, you're the only one making money. Now that he net is taking that content and distribution monopoly away, it's becoming a much more level field. What has old media up in arms isn't that it's no longer profitable, it's that it's no longer on such a ridiculous scale. Instead of money spewing into the system it's trickling. I think they just have to suck it up and realize they're not the only advertising outlet. Rather than competing with bloggers and networking sites they should offer a better advertising model than the old print model. Of course, I don't think they'll be finding one better than the google model for a while. Not a lot of innovation on the newspaper front. The main thrust of it isn’t that advertising is changing. There will always be people trying to convince other people to buy stuff. It’s a matter of how to present it in a matter that is controlled, focused, and relevant.

So many papers (and other outlets, I suppose) have it ingrained that you make money by packaging ads with your content. When you’re the only one producing content, you’re the only one making money. Now that he net is taking that content and distribution monopoly away, it’s becoming a much more level field.

What has old media up in arms isn’t that it’s no longer profitable, it’s that it’s no longer on such a ridiculous scale. Instead of money spewing into the system it’s trickling.

I think they just have to suck it up and realize they’re not the only advertising outlet. Rather than competing with bloggers and networking sites they should offer a better advertising model than the old print model. Of course, I don’t think they’ll be finding one better than the google model for a while. Not a lot of innovation on the newspaper front.

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