Zac Echola is muffin but trouble

Do it: Three books with little to do about journalism, but which new media journalists should still read

Published on 13/08/07
by Zac Echola

The following books are all great reads, and the ideas within can be applied to new concepts of journalism and media business.

Note: This isn’t advertising. There isn’t advertising on my sites. I’m not even going to link to any particular booksellers here. You can find them on your own.

The Long Tail by Chris Anderson

Anderson does a good job explaining a rather simple concept, but one that has far reaching implications for the news business. His discussion of filters and searching should humble a few holier-than-thou editors.

The Black Swan by Nassim Taleb

See also: Fooled By Randomness.

Taleb takes a couple of swipes at journalism. The sections where he picks apart narrative theory are brilliant.

Everything is Miscellaneous by David Weinberger

See also: Small Pieces Loosely Joined.

If there ever was a book that would make old-guard section editors cower in fear, this is it. No longer are the newsroom discussions of what section a story belongs completely valid. Put it in both places. Or more terrifying, let your readers decide where the news belongs.

The end. Or is it?

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