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Say it: This American Life
Published on 23/03/07
by Zac Echola
I don’t have Showtime but I do love public radio. If you’ve been under a rock for the past few weeks, you know that This American Life has been adapted for television. Since I don’t have Showtime and really can’t justify getting it for one show I may like, I was pretty disappointed until…
The whole pilot episode is online. For free. I like free things.
There’s been some debate over whether or not the Web is going to dramatically change public relations (some have had the audacity to dub it–drum roll please–PR 2.0), but clearly where before you’d have to nibble on a blurb or two in papers and magazines about the Showtime program, now you can see it all for yourself.
I hesitate to call it PR 2.0, because media hustlers have always given away their products in one form or another. In the past it was just given to critics who in turn spit out 50 word blurbs in the back of Rolling Stone. With Web 2.0, everybody’s a critic, I suppose, so why not give your product away to everybody to build buzz for your radio-program-turned-television-program/death metal album/movie about carnies who get lost in outer space?
Anyway, the Showtime treatment of the radio favorite is worth a look.
The end. Or is it?
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Tags: public relations, showtime, tv on the internet