Zac Echola is muffin but trouble

Say it: Joost: The evil bits of the Internet

Published on 30/03/07
by Zac Echola

I am…underwhelmed.

The idea of Joost fascinates me. But the execution of the service drives me nuts. I don’t like that it takes over my screen. I don’t really like the content to choose from…yet.

I also have serious questions about how Joost will offer local news.

Network affliates are already up-in-arms about their networks subverting the affiliate model and giving away primetime programing away via iTunes or their own sites (ABC has a player for affiliate Web sites, so you if you missed LOST, you might be able to watch it on your local ABC station Web site). Though, online revenue share for TV stations is probably worse off than newspaper revenue share.

It will be interesting to see how local TV stations will handle the disruption caused by the Web.

The end. Or is it?

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